Jerell Reichert works from the collaborative jewellery studio Jewel Envy making work under the label
Urban Metal. She has her FCGMA designation as a Gemologist from the Canadian Gemological
Association. She has been involved in the jewellery industry in the US and Canada, initially taking
intensive workshops and then formally through George Brown College in the Jewellery Arts program.
She mixes modern and traditional elements in precious metal designs and specializes in forged and
enamelled jewellery. She is currently pursuing a Digital Marketing Post Graduate to further her reach
with her personal brand of jewellery.